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Commercials

The King Pin in Video Advertising

What gives it gusto

We make commercials ranging from short-form social media ads, all the way up to full-length TVC's. Harnessing creative kung-fu that combats the mundane. to deliver video that ventures beyond what may have originally been deemed possible. Our expertise lies in using narrative, mood and aesthetics to solve business objectives. And create unique and effective commercial content that stands out amongst the crowd. We work hand in hand with brands to decipher where their customers are on their journey. Satiating their unique appetites to create a commercial that converts. It all beings with a killer script. Targeting pain-points, weaving new narratives, nailing brand values, pushing convention. If you're a brand, we can work with you from the initial briefing stage right through to campaign-level thinking. If you're an agency, think of us as an extension of your team. We'll handle the production, no question, but we really thrive when we get to work collaboratively with our agency brothers and sisters to come up with something really special. Commercials can be so wide open in their approach, they blast open the door to a whole stratosphere of creative possibility. Let's get to it.

PRE-PRODUCTION

  1. Look at the campaign as a whole, look at what your KPIs are & what ROI you're aiming for
  2. Discuss delivery platforms and how to maximise them
  3. Are the social cuts going to be stand alone pieces of content or be used as a trailer for the full film? Or both?
  4. Schedule, script and storyboard social content into Production
  5. People love some BTS, we could interview your brand's team on set to talk through the campaign how it came about etc. Form a face to face bond between brand and viewer.

PRODUCTION

  1. Shoot in 8K so we have flexibility in the edit
  2. Shoot portrait and landscape
  3. Are we shooting on RED or does this lend itself to other options? Handycam or even a phone for example
  4. BTS again, make sure you get it!

POST-PRODUCTION

  1. Subtitles as no one has audio on anymore (except TikTok)
  2. Aspect ratio, delivery formats for certain platforms etc. (instagram doesn't like .mov)
  3. A good colour grade, is it going to pop on the grid

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