Animation Studio
TO ILLUSTRATE YOUR POINT...
Animation is a super-effective way to get complex ideas across succinctly. From our video production studio in Brighton, we make infographics, explainer videos and corporate comms through to 3D logos, motion graphics and character-based commercials.
Our clients tend to want something a bit different. Using provocative visuals that put your brand at the forefront, we promise a highly shareable animation that’ll garner more attention than a chihuahua in a handbag.
Our clients tend to want something a bit different. Using provocative visuals that put your brand at the forefront, we promise a highly shareable animation that’ll garner more attention than a chihuahua in a handbag.
OUR ANIMATIONS
our animation procedure
Concept
First up, the big idea. Whether it comes to us in the shower or huddled around a whiteboard, this’ll be the creative route that kicks off a powerful piece of video animation.
Script
Next, we’ll need a story. Our gifted writers will script a narrative to guide the animation. It could be led by a voice-over, on-screen text or just simple, concise action that tells a story.
Style Frame
Combining brand guidelines, references and inspo, we’ll put a style frame together – this is a fully-fledged mock-up of the look, feel and complexity of the animation.
Style Frame
Combining your brand guidelines, references and inspo, we’ll put a style frame together – this is a fully-fledged mock-up of the look, feel and complexity of your animation.
Storyboard
At this point we’ll break your animation down into scenes and map it out into a series of sketched images. This gives you a convenient birds-eye view of the animation and story from start to finish.
Animatic & Music
Now for the basic draft. We do a simple animation of the storyboard sketches, along to a prototype music score and a guide voiceover. This gives a feel for timings and a chance to tweak scenes.
Animation
It’s all hands on deck as our animators deliver the final video production that’s about to rock your audience’s world.
Storyboard
At this point we’ll break the animation down into scenes and map it out into a series of sketched images. This gives the client a convenient birds-eye view of the animation and story from start to finish.
Animatic & Music
Now for the basic draft. We do a simple animation of the storyboard sketches, along to a prototype music score and a guide voiceover. This gives a feel for timings and a chance to tweak scenes.
Animation
It’s all hands on deck as our animators deliver the final animated video that’s about to rock its audience’s world.
Music & Sound
We take music seriously at Gusto. Behind the scenes we’ll be demoing soundtracks and when that eureka moment comes you’ll be sure to hear about it! Finally, we polish the animation with the pops, whooshes and explosions that add that sensory stimulus.
Video Marketing
A great animation is pointless if it doesn’t reach it's required audience... and beyond. Luckily, we know a thing or two about video marketing. So once the animation is ready for the world, we help get it the attention (Facebook ads, YouTube Bumpers, Instagram TV) it deserves – and crucially, get a healthy ROI.
