This one might just be my favourite. This Capital One project was shot more recently and uses the peaceful Worthing shores as a backdrop for the chaotic shots to really hammer home their messaging.
So why… Worthing?
Firstly, the way they chose to shoot this advert relies on the road that the actress cycles down. Long, straight roads are hard enough to find in the UK, let alone one with enough space to film on – I personally wouldn’t fancy being crammed up against a wall with an entire camera team, that’s for sure!
So with around 70 members of crew and cast on the set, finding the spacious Worthing beachfront would’ve been a massive win for the crew.
Secondly, the actual aesthetic of Worthing’s beachfront lends itself well to what the ad was trying to achieve.
Near Brighton Pier there are independent bars and shops which are great for creating an eclectic tone, but Worthing’s beach huts and ice cream vans has much more of a traditional seaside holiday feel – perfectly encapsulating the nostalgia they were aiming for.
I mentioned this advert to be my favourite, and I’ll tell you why; it’s just so Brighton!
From the annoying seagulls, to the roadworks, to the scarf flying away in the wind, the crew clearly chose not just to use Brighton as a location, but as inspiration for the entire project – and it worked perfectly.