When do you think that statistic’s from?
You’d be forgiven if the 1980’s spring to mind. But that figure’s from just last year.
The film and ad industries are notorious for their gender inequality, particularly in high-flying roles. Women-led film festivals and calls from the advertising industry to become less sexist mean this figure is improving – but “men still outnumber women four to one in key roles.” When we think of cinematographers, D.O.P’s, directors… we always think of men.
During the six months I’ve spent working in the video/film industry as the marketing lead at Gusto.film, the gender disparity has been pretty striking – not least, because I’m the only woman on the team (and I’m in marketing, which is predominately female). And this is absolutely not for lack of talented, creative, driven women wanting to get into the creative industries… so why are applications to join our production team always predominately male?
There is still an ingrained sexism here. And it’s off-putting, guys! From a young age, what women see both ON film and IN the film industry is not representative. Female Directors are still predominately picked up to work only on film about “feminine” issues, and it’s taken 90 years for a woman to even be nominated for an award like “best cinematographer”.
This then becomes a cyclical curse, as a lack of women believing they can impact the industry mean that men continue to make all the decisions: only 12% of creative directors worldwide are women.
Advertising and film are society-shapers that have the power to reflect and mould what goes on in the world around us. So why are we not doing things by half: why do women not make up 50%? If things are to change, we must continue to give women the platforms and drive to thrive in a male dominated industry.
SO, today, we celebrate #internationalwomensday. And it’s even more special this year, as we’re in the middle of a weird bubble in time that’s reminded us how important it is to celebrate the special diversity and variety found in everyone.
Below, we’re sharing a collective (and by no means exhaustive) list of some of our favourite female creatives that we’ve been calling on for inspiration!