Well. The new year has begun. We’ve entered Chapter 2021, ready to absorb all that it entails. And with the refreshing start of a new year, comes that time when the web gets inundated with predictions of what’s going to be chic and what’s going to be shriek for the next 3-6-5.
The top 5 face masks you just have
to own this year. The best home cameras to get your zoom’s looking ultra professional (drop us a line for tips on that one). And guess what, we’re jumping on the bandwagon to fill your eyeholes with Gusto.film‘s Top Video Trends for Brands in 2021!
But, in a crazy turn of events, we’re also going to tell you why it’s OK if you completely ignore us. Weird, right?
Without further ado, here’s what the Gusto gang think is at the top of the video pile for 2021:
Reels, tik-toks, stories… snackable video content isn’t going anywhere. But we think long-form video deserves its resurrection. According to a report by Statisa, “54% of smartphone viewers’ video-viewing time is spent on videos that are over 20 minutes long” – and that’s only going up. At Gusto.film, we recognise that consumers still have a hunger for a story. And sometimes, a brand’s story needs it’s prologue, chapters and even sequels, jam-packed with valuable content. Why not create a ten-minute tale, then repurpose it for some punchy social cuts?