Blake Claridge
Works:
I cut my teeth directing music videos, where I learned how to make ideas land regardless of the budget. I took that creative resourcefulness into several years working agency-side before moving into commercials for brands including Adidas, eBay and Mastercard. I still return to music whenever I can, directing videos such as The Wanted's Rule The World and Martin Garrix's Scared To Be Lonely featuring Dua Lipa.
That journey, from music videos to agency work and into commercials, has given me a broad creative range. Whether I'm directing a high-craft brand commercial, a performance-led music film or a documentary-style story, I bring the same attention to craft, storytelling and emotion to every project.
Don't Hold Back
Abbey Road x Gretsch
The Real Difference
The Unlikely Way
Epic Mess
Real Seller Stories
I am a director at Gusto whose work has been recognised at Cannes Lions, the Webby Awards, the UK Music Video Awards and the MTV awards. I direct across commercials, brand films and product work, with a craft built on resourcefulness and a strong visual eye.
Background
I cut my teeth directing music videos, where I learned how to make ideas land regardless of the budget. I took that creative resourcefulness into several years working agency-side before moving into commercials for brands including Adidas, eBay and Mastercard. I still return to music whenever I can, directing videos such as The Wanted's Rule The World and Martin Garrix's Scared To Be Lonely featuring Dua Lipa.
That journey, from music videos to agency work and into commercials, has given me a broad creative range. Whether I'm directing a high-craft brand commercial, a performance-led music film or a documentary-style story, I bring the same attention to craft, storytelling and emotion to every project.
Scope
Don't Hold Back
A charity commercial film launching Scope’s new positioning, shot over two days in Stratford London, following disabled actors singing and signing to ‘Galvanize’ as they face everyday barriers with authenticity, attitude and collective power.
Fender
Abbey Road x Gretsch
Created in collaboration with Gretsch Guitars, this brand film launches Abbey Road Studios’ first ever physical instrument, shot over two days inside their world-famous London studio, capturing the craft, heritage and creative spirit behind the RS201 Abbey Road Studiomatic. See the full case study here
Whizz Kidz
The Real Difference
Award-winning charity campaign for Whizz Kidz, using authentic, dignity-first storytelling to increase donations, raise brand awareness and celebrate the life-changing impact the right wheelchair can have on a young person's independence and everyday life.
Studio Underdog
The Unlikely Way
A Willy Wonka meets Wes Anderson brand film for watchmakers Studio Underdog. Made with our fav Brighton-based production crew, transforming a single studio space and product drop into a surreal moment of pure theatre. Case study here
Black & Decker
Epic Mess
Ebay
Real Seller Stories
For a brand or agency, I offer award-level craft and the resourcefulness to make a budget work harder than it should. I’m a strong fit for commercials, charity work and product films that need both ideas and finish.
See the rest of the roster on our directors page, or the commercials and product films behind this work.
Smiley Awards
Canne Lion
MTV Awards
Webby
Have a project in mind?
If your campaign, launch or big idea needs moving image that actually moves people, let’s talk.