And who better to sing a brand's praises than the customers themselves? We know how crucial UGC and customer testimonials are for brands in the social media game. Take it that step beyond. Rocket fuel it. Think: case study videos speckled with customer chronicles and product/service deep-dives. Our job is to collaborate with our brand and agency brothers and sisters to decide how that should look. Whether it's a one off film, a short social series that touches on different topics, or even a mini-documentary (our favourite). Applying campaign-level thinking, we work with brands to suggest strategies such as A/B testing to ensure we work together to produce the right case study content that converts.