Promotional videos cover a chocolate-selection-box of areas and industries. Music promos, product promos, event promos, the list goes on. There's promotional TVC's for brand new brands and scrappy social teasers for adored products. Each with their own unique value to add. But all with one thing in common. They should get consumers hot under the collar. We know that promotional videos usually come along when the marketing objective is to go all in on driving sales sales sales. But there's always other important objectives to hit along the way. And no consumer likes the hard-ball approach. So putting our campaign-thinking hat on is a must when strategising the best way to promote a product. Collaboratively, we work with brands to excavate the biggest and best things to shout about when showing off their product/service. Then apply newfangled thinking to make this one a scroll-stopper. Time to unlearn traditional approaches to promotional production and instead throw rocket fuel on the fire.