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Promotional Videos

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What gives it gusto

Promotional videos cover a chocolate-selection-box of areas and industries. Music promos, product promos, event promos, the list goes on. There's promotional TVC's for brand new brands and scrappy social teasers for adored products. Each with their own unique value to add. But all with one thing in common. They should get consumers hot under the collar. We know that promotional videos usually come along when the marketing objective is to go all in on driving sales sales sales. But there's always other important objectives to hit along the way. And no consumer likes the hard-ball approach. So putting our campaign-thinking hat on is a must when strategising the best way to promote a product. Collaboratively, we work with brands to excavate the biggest and best things to shout about when showing off their product/service. Then apply newfangled thinking to make this one a scroll-stopper. Time to unlearn traditional approaches to promotional production and instead throw rocket fuel on the fire.


  1. Look at the campaign as a whole, look at what your KPIs are & what ROI you're aiming for
  2. Discuss delivery platforms and how to maximise them
  3. Are the social cuts going to be stand alone pieces of content or be used as a trailer for the full film? Or both?
  4. Schedule, script and storyboard social content into Production
  5. People love some BTS, we could interview your brand's team on set to talk through the campaign how it came about etc. Form a face to face bond between brand and viewer.


  1. Shoot in 8K so we have flexibility in the edit
  2. Shoot portrait and landscape
  3. Are we shooting on RED or does this lend itself to other options? Handycam or even a phone for example
  4. BTS again, make sure you get it!


  1. Subtitles as no one has audio on anymore (except TikTok)
  2. Aspect ratio, delivery formats for certain platforms etc. (instagram doesn't like .mov)
  3. A good colour grade, is it going to pop on the grid