Whether it's cleverly crafted high end productions or more off the cuff UGC, whatever we decide to place in the social shop front must be real, relatable and resonate. And this social first thinking is a major player at each stage of our process...
What gives it gusto
“Oh and can we get social cutdowns"... a common question predominantly found at the bottom of most briefs. But what could be perceived as a nice to have as part of a campaign's marketing arsenal, could prove to be your most valuable asset. Establishing where your content is going has becoming a headline topic in any Gusto kick off call. We want to delve deep into where your audience is hanging out online and more importantly how we can reach them. Whether it's cleverly crafted high end productions or more off the cuff UGC, whatever you decide to place in your social shop front must be real, relatable and resonate. And this social first thinking is a major player at each stage of our process...
A top down look at the entire campaign, taking into account your KPIs & desired ROI
Discuss delivery platforms and how to maximise them
Are social cuts stand alone pieces or being used as a trailer for the full film? Or both?
Schedule, script and storyboard social content into the Production Day
Shooting in 8K gives us flexibility in the edit to rearrange the frame
Shoot portrait and landscape where possible for ready made social stories
Are we shooting on RED or does this lend itself to something a little different? Handycam or even a phone perhaps
Don't forget the BTS! People love a beep under the bonnet of a production.
Accessibility is everything. Subtitles are a must
Are all deliverables platform supported? For example instagram and .mov's are not friends!
One size doesn't fit all. Ensure all social cuts are in the desired aspect ratio for each platform
Is it popping? A good grade can make the difference when attempting to stop the unstoppable scroll.