A high-energy brand film launching Behringer’s P24 personal monitoring system, built around the raw adrenaline of a live band mid-set and shot entirely at Brighton’s iconic Chalk music venue.
Music Tribe
Gusto Film
Blake Claridge
Socials
Youtube
Digital
60s Hero Film
Graded Product B-roll
6 weeks
Subtitle
The Brief
Behringer asked us to launch their latest product, the P24 Personal Monitoring System, in a way that would genuinely resonate with musicians. Not a features-led demo, but a film that captured what confidence on stage actually feels like -the pressure, the anticipation, and the moments just before a live performance kicks off.
The challenge was to introduce a technical piece of kit without breaking the emotional spell of a live gig, while delivering something bold enough to stand out in a crowded music-tech market.
The Approach
We built the film around the raw energy of a band mid-set with adrenaline high and everything riding on the performance. Rather than putting the P24 on a pedestal, we embedded it naturally into the flow of the gig, letting it earn its place on stage.
Shot entirely at Brighton’s iconic Chalk music venue, we staged a full live performance with a four-piece band and a real crowd of 20+ supporting actors. The aim was authenticity: real musicians, real volume, real atmosphere.
Every creative decision, from camera movement to lighting, was designed to pulse with the rhythm of a live show, putting viewers right in the heat of the moment.
Working within tight budgets and timelines, we leaned into Gusto’s in-house production capabilities to deliver something that felt ambitious, energetic and unmistakably live.
The Result
The final film feels less like a product launch and more like a gig you want to be at. It positions the P24 not as another piece of stage tech, but as an essential part of a confident, controlled live performance.
Behringer loved the result: a launch film that speaks directly to musicians, feels credible on stage, and captures the emotional payoff of having total control when it matters most.
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"We’ve been working with gusto for over two years now and it’s been a really good and creative collaboration. We’ve developed, written, and produced close to 50 videos together, all with a focus on honest, down-to-earth storytelling. The team at Gusto really cares about each project and every story they help bring to life. They’re reliable, professional, and just good people to work with. They understand the bigger picture around a production and are always on point throughout the process."
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Subtitle
Blake Claridge
60s Hero Film
Graded Product B-roll
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