London creative production
Four London productions, all shot in the city. Scope’s brand refresh came from Stratford and the Gretsch guitar launch from inside Abbey Road Studios. RIBA’s Royal Gold Medal got a mini doc, and Mentos got a five-part series filmed in corner shops.
Have a project in mind?
Based in Soho, we work with brands and agencies across London to plan and deliver video projects of all shapes and sizes
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Why Gusto in London
Senior marketers and agency producers come to us for three reasons. The Soho postcode is a bonus.
Built for brand teams
We work inside brand teams and alongside agencies. Business objectives come in, and clear, confident creative comes out, shaped together from the first call.
The right people for each brief
We pick the director and crew for the job from a trusted network of directors, creatives and production specialists. For Scope, director Blake Claridge used the casting sessions as research, and the opening bus scene came straight out of them.
The next generation
We back emerging filmmakers through the Matchbox Film Awards. New voices bring fresh energy to client work, and our partners get the benefit of it.
How a London project works
1. We start from the goal: what the film has to do, where it will play and who needs to see it.
2. Working with your creative or producing our own, we shape a treatment that fits the goal and the budget.
3. Pre-production covers casting, locations, schedule and crew.
4. The filming days are planned to capture the hero film and the cutdowns together, so one budget covers the campaign.
5. Editing, grade and sound go to the right team for the job: our in-house editors plus a trusted roster of specialist partners.
From the first call to delivery, you deal directly with our production team, and a dedicated producer is your main contact.
Soho and beyond
Our London studio is on the ground floor of Waverley House, 9 Noel Street, in Soho. Projects are developed there, and productions are led from there across London and beyond.
The Gretsch launch film was shot over two days inside Studio Two at Abbey Road and its control rooms. Scope's brand refresh took two days near the charity's HQ in Stratford, with our art department dressing each location in Scope's colours.
For Morrisons, the talking oven glove films came out of four days at Cross Street Studios. Mentos and KISS Fresh took us to five London corner shops. Each one took our art department about three hours to dress, then the same to put back.
Some locations come to us by invitation. Brian May suggested his own London home for the Vox film.
The roster
We match a director to each brief. These are the directors on the Gusto roster, and each one has a page with their work.
Bobby Eccles
James Arden
Caroline Hajny
Blake Claridge
Tom Staniford
Nott Brothers
Sector work
Four sectors, each with its own page of Gusto work and the questions buyers in it ask us.
Music Brands
Brand films that reveal who you are and why you matter.
Education
Films that fill lecture halls.
Food and Drink
Making people hungry for your brand
Charity
Films that move people and raise money.
Client words
Lots of wonderful feedback on the film - our head of EDI loves it. The film really embodies the spirit of Scope!
Dimitri Mastro, Senior Film Producer
"You have crafted work that is not only visually stunning, but perfectly encapsulates the story behind the guitar and the journey of its evolution. We have had amazing feedback about the guitar over the last 24 hours, but also about the quality of the content, which is rare."
Jeremy Huffelmann, General Manager
I wanted to let you know we’re getting some excellent feedback on the film. Thank you for doing such a great job for us. I’m so grateful. You’ve been fantastic as always. I really hope we get to work with you again soon.
Alex Lethbridge, Head of Communications, Specsavers
Recognition
Scope's Don't Hold Back won Gold at the Smiley Charity Film Awards 2025, in the £15 to £50 million category. Our Whizz Kidz film took Bronze on the same night.
Our Heinz Christmas spec ad picked up four trophies at The Drum Chip Shop Awards, the Grand Prix among them.
Latest from the studio
Brand Film or Commercial: Which One Does Your Brief Need?
A commercial prompts an action in a paid slot. A brand film is chosen, watched and saved. Find out how they differ, where each lives, and which to commission first.
How Much Does a Brand Film Cost? Several Things Decide It
There is no single price for a brand film. Read the range of things that decide the budget, where the money should show up, and understand how to get a figure.
What is a Brand Film and What is it For?
A brand film is a film about who a company is, made to be used for years. How to spot one, the main types, who watches it and how to tell if you need one.
FAQs
Where is your London studio?
Our London studio is at Floor G, Waverley House, 9 Noel Street, London W1F 8GQ, in the middle of Soho. Call 020 8050 6765 or email hello@gusto.film to arrange a visit.
Where in London have you filmed?
Recent shoots include Studio Two at Abbey Road for Gretsch, Stratford for Scope and Cross Street Studios for Morrisons. Mentos and KISS Fresh took us to five corner shops across the city.
What do you make for London brands and agencies?
Commercials, brand films, campaign films, product films, social content, animation and explainer videos. Each one has its own page under our services.
Who directs your London work?
We match a director to each brief from our roster. Blake Claridge directed Scope, RIBA and the Gretsch launch film, all three shot in London. Meet the directors.
Do you work with agencies as well as brands?
Yes. We work with creative agencies, PR teams and in-house marketing departments. The Mentos and KISS Fresh series came to us as a brief from Bauer Media.
How long does a London production take?
It depends on the brief. Among our London case studies, the RIBA mini doc took five weeks, Scope took ten and the Gretsch launch took sixteen.
How much does video production in London cost?
It depends on the scope: shoot days, crew, locations and the number of cutdowns. We cost each brief openly from the start, and we have written about what drives the cost of a commercial.
Do you have a studio outside London?
Yes. Our original studio is in Brighton, just off the seafront at Unit 7 Victoria Grove, Hove. Take a look at the Brighton studio.
Let's Talk
As a specialist team of nimble creatives we’re uniquely positioned to move with the ebbs and flows of internal business demands
Our Locations
London Studio
Gusto Film London is based in Soho, at the heart of the city’s creative scene.
Brighton Studio
Our original studio, tucked away just off the seafront in Brighton.