London animation studio
Animation gives a brand creative range that live-action can't reach. It compresses complex ideas into watchable stories, gives charity work emotional warmth without filming sensitive subjects, brings products to life that don't exist yet, and lets a campaign sit somewhere between reality and imagination. The right technique depends on the brief, the audience, and how the work needs to feel.
As a London animation studio, we produce 2D, 3D, stop motion, hand-drawn animation, motion graphics, and animated explainers under one roof. Concept, design, storyboard, animation, sound, and delivery all happen in-house, with the same craft standard applied across techniques.
Our animation work in action
We have created a wide range of animation and motion graphics projects for many clients, each approached with strong creative thinking and attention to detail.From explainer animations to campaign ads and branded storytelling, these projects demonstrate the versatility of animation and its ability to clarify messages, elevate creative ideas, and deliver memorable visual experiences. Here are some of our favourites.
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If your campaign, launch or big idea needs moving image that actually moves people, let’s talk.
The creative agency for branded animation
Strong animation starts with the right technique for the brief. We design the production around the medium that fits the story, whether that's the warmth of stop motion for a charity campaign, the visual clarity of motion graphics for an explainer, or the cinematic feel of 3D for a product launch. Director-led, story-first, finished in-house.
2D and 3D Animation
2D animation covers everything from character-led storytelling to flat-design illustrated work. We use it where the brief calls for personality, narrative warmth, or a graphic visual style. 2D is also our most flexible format for explainer content, brand films with illustrated worlds, and animation that needs to feel handcrafted without going fully hand-drawn.
3D animation is the right choice when the brief calls for physical believability, product photorealism, or cinematic camera work. We use it for product reveal films, technical demonstrations, and brand films where the visual needs to feel rendered and dimensional. 3D also lets us show internal structures, working mechanisms, and abstract concepts that aren't filmable in live-action.
Stop Motion and Hand-Drawn Animation
Stop motion brings tactile warmth and handmade character to a campaign. Frame-by-frame physical animation gives the work a quality that can't be replicated digitally. Our Samaritans Shush stop motion animation shows how the technique lands in charity sector campaigns where emotional resonance matters more than technical polish.
Hand-drawn animation is the most expressive technique we offer. Frame-by-frame artistry gives the work a distinctive line, a unique character, and a craft signature that machine-rendered animation can't replicate. Our Vans hand-drawn animation explainer for the brand's youth-culture campaign shows how this technique lands when personality and identity matter most.
Motion Graphics and Animated Explainers
Motion graphics cover title sequences, branded transitions, animated infographics, graphics packages for film and broadcast, and the design-led animation that makes complex information watchable. We build motion graphics packages that work alongside live-action films and as standalone assets for digital and social campaigns. Recent animation work for Found Everysearch shows the design-led approach we take for product launches.
Animated explainers turn complex propositions into short, watchable stories. We design them for product launches, brand education, internal training, charity campaigns, and policy communications. Our City of London animated explainer and University of Sussex coaching animation show the explainer format across public-sector and education sector work.
Get to know our directors and the work they've made across animation techniques.
"Thank you so much for all your kindness, challenge, thought, hard work and dedication to the cause. It’s been like working with one familial team throughout and immensely creatively rewarding."
Amanda Shipp
"The team, at massive speed, delivered an amazing branding video with only AI imagery. It is incredibly valuable to have a team that can offer the right level of assurances. Very highly recommend the Gusto Film team."
Jamie Klingler, Chief Communications Officer
"The campaign the team produced is better than we could have imagined and that is in large part due to the dedication and attention to detail from the Gusto team. They brought it to life in a way which feels so appropriate to our charity brand."
Tamsin Haines, Senior Brand Marketing Manger
Clients
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Best production company, but...
Built for Brands
We’re a creative production agency designed to work directly within brand teams.
We take topline business objectives and translate them into clear, confident creative - shaping the work collaboratively and delivering films that are both strategically sound and creatively ambitious.
Talent Access
We curate the right talent for every brief, drawing from a trusted network of directors, creatives and production specialists.
That means sharper ideas, stronger craft and teams built around the work — not a fixed roster or one-size-fits-all approach.
Next Gen
We actively invest in the next generation of filmmakers through initiatives like the Matchbox Film Awards.
By supporting emerging voices, we bring fresh perspectives, cultural relevance and new energy into the work, benefiting our partners as much as the industry.
FAQs
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Our Locations
London Studio
Gusto Film London is based in Soho, at the heart of the city’s creative scene.
Brighton Studio
Our original studio, tucked away just off the seafront.
