My Green Pod

We reached out to sustainable lifestyle company, My Green Pod, to partner with us on the initiative as experts in the eco-field and a megaphone to get the message out there.

Then, we grew the video campaign. Green-washed trigger words were banned and replaced with a script that celebrated the positive eco-changes we had all made - one upcycle at a time. With zero budget and lockdown in full swing, we relied on UGC and our comrades around the world to film the changes they'd made, for us to then piece together the "new normal" puzzle encouraging those new green habits to stick.

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