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Explainer Videos

Explainer videos that make complex ideas instantly clear.

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insight

Explainer videos are invaluable for breaking down complex ideas and communicating them clearly. They help audiences quickly understand products or services, driving engagement and ensuring the message is both accessible and memorable. Whether introducing a new product, explaining a service, or breaking down a process, explainer videos help audiences understand quickly and confidently.

They are designed to remove confusion, increase engagement, and ensure key messages are both accessible and memorable.

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Ready to work?

If your campaign, launch or big idea needs moving image that actually moves people, let’s talk.

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Action

Many products and services are difficult to explain using text alone. When information feels overwhelming or unclear, audiences can lose interest before understanding the value. We build videos for you based on clarity and structure. By combining clear scripting, strong visuals, and purposeful storytelling, explainer videos turn complex information into content that is easy to follow and encourages action.

Communicating Clearly and Effectively

Explainer videos are most effective when they focus on the audience first. By identifying key questions and pain points, each video is structured to guide viewers through the message in a logical and engaging way.
Clear visuals and concise storytelling help ensure information is understood quickly, making explainer videos ideal for onboarding, marketing, and education.

Communicating Clearly and Effectively
Simplifying the Message

Simplifying the Message

Our videos are crafted to simplify without oversimplifying. Through animation, live action, or a combination of both, complex ideas are broken down into clear, digestible steps.
This approach helps audiences absorb information more easily while reinforcing credibility and trust in the brand.

Simplifying the Message

Engaged and Educated Viewers

Explainer videos that work well do more than explain. They build confidence, demonstrate expertise, and encourage viewers to take the next step.
Used across websites, campaigns, social platforms, and internal communications, explainer videos support understanding while driving meaningful engagement.

Engaged and Educated Viewers
Engaged and Educated Viewers
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Send us a message

Contact Us
Tom Staniford: Creative Director
tom@gusto.film
Phil Medway: Exec Producer
phil@gusto.film
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Why us?

Built for Brands

We’re a creative production agency designed to work directly within brand teams.

We take topline business objectives and translate them into clear, confident creative - shaping the work collaboratively and delivering films that are both strategically sound and creatively ambitious.

Talent Access

We curate the right talent for every brief, drawing from a trusted network of directors, creatives and production specialists.

That means sharper ideas, stronger craft and teams built around the work — not a fixed roster or one-size-fits-all approach.

Next Gen

We actively invest in the next generation of filmmakers through initiatives like the Matchbox Film Awards.

By supporting emerging voices, we bring fresh perspectives, cultural relevance and new energy into the work, benefiting our partners as much as the industry.

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FAQs

What is the ideal length for an explainer video?

We recommend 60-90 seconds for maintaining attention while delivering key information.

Are both animated and live-action explainer videos available?

Yes, we produce both styles and can combine them for a hybrid approach.

Are scripting and voiceover services included?

Yes, professional scriptwriting and voiceover services are part of our explainer video process.

Where are explainer videos typically used?

Explainer videos are commonly used on websites, landing pages, social media, sales presentations, and onboarding platforms.

How long does it take to produce an explainer video?

Most explainer videos London projects are completed within 4 to 8 weeks, depending on complexity and style.

Can explainer videos support marketing campaigns?

Yes. Explainer videos work well as part of wider campaigns, helping audiences quickly understand value propositions and encouraging conversion.
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Our Locations

UK wide video production

London Studio

Gusto Film London is based in Soho, at the heart of the city’s creative scene.

Brighton Studio

Our original studio, tucked away just off the seafront.

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