The why.
Some ideas are better drawn than filmed. A process nobody can point a camera at, a feeling that live action can’t communicate, a world that doesn’t exist yet, or simply a style choice that makes an impact. We know when animation is the right choice and have the expertise to make it work for your brand.
Our Brighton studio makes branded animation, motion graphics and animated explainers using 2D, 3D, stop motion and hand-drawn techniques. From a Samaritans Shush stop motion film to a Vans hand-drawn animation, if a shoot is not the right answer, animation might be.
The work.
Animation led from our Brighton studio, for charities, universities and brands. It pairs with commercial production and brand film production from the same studio on the sunny south coast, with support from our London animation studio when the project calls for it.
Ready to work?
If your campaign, launch or big idea needs moving image that actually moves people, let’s talk.
The how.
Technique is a creative choice, not a house style. We pick the one that fits the idea and the budget, often mixing them. Hand-drawn animation pairs with motion design, and stop-motion juxtaposes with 3D animation to absorb the eye and make the message hit harder.
Our directors and animators work across both studios, so a Brighton project draws on the full team. Meet our directors.
2D and 3D Animation
2D is the workhorse: flexible, fast, and right for everything from branded explainers to character-led campaigns. 3D adds depth, product realism and scale for launches, and worlds that have to feel solid.
Both run from concept and design through to the finished film and social cutdowns, matched to the brand, the message and the audience, rather than a template. Just like the animated explainer video we produced in Brighton for the University of Sussex.
Stop Motion and Hand-Drawn
Stop motion brings a tactile, handmade warmth that suits both playful and difficult or emotive subjects. That’s why it’s a mainstay of charity animation, brand marketing and the space in between.
At the same time, hand-drawn animation carries character and craft that polished vector work simply cannot fake.
Our Brighton studio has real pedigree, creating stop motion films for the Samaritans Shush campaign that carry a hard mental-health subject with warmth, alongside hand-drawn animation for Vans that combines inspirational messaging with signature visuals.
Motion Graphics
Motion graphics bring character and weight to type, graphics and data. It’s the skill that turns something bland into something spicy, making numbers, processes and information mean something and leave their mark.
It powers title sequences, branded transitions, animated infographics and explainers, and slots into live-action work as readily as it stands alone. It is often the quickest route to an animated explainer for information-led projects and educational briefs.
Case Studies
A selection of animation work, led from Brighton and London.
Samaritans
1 x 30s series trailer
5 x 3min Episodes
5 x Interactive Game Episodes
University of Sussex
60s Hero
30s TVC
3 x 15s Socials
"Thanks everyone for all their work on this project! It's so amazing. It's super. We're all delighted 🤩 "
"Thank you so much for all your kindness, challenge, thought, hard work and dedication to the cause. It’s been like working with one familial team throughout and immensely creatively rewarding."
Amanda Shipp
"The campaign the team produced is better than we could have imagined and that is in large part due to the dedication and attention to detail from the Gusto team. They brought it to life in a way which feels so appropriate to our charity brand."
Tamsin Haines, Senior Brand Marketing Manager
Clients
Send us a message
Best production company, but...
Built for Brands
We’re a creative production agency designed to work directly within brand teams.
We take topline business objectives and translate them into clear, confident creative - shaping the work collaboratively and delivering films that are both strategically sound and creatively ambitious.
Talent Access
We curate the right talent for every brief, drawing from a trusted network of directors, creatives and production specialists.
That means sharper ideas, stronger craft and teams built around the work — not a fixed roster or one-size-fits-all approach.
Next Gen
We actively invest in the next generation of filmmakers through initiatives like the Matchbox Film Awards.
By supporting emerging voices, we bring fresh perspectives, cultural relevance and new energy into the work, benefiting our partners as much as the industry.
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Our Locations
London Studio
Gusto Film London is based in Soho, at the heart of the city’s creative scene.
Brighton Studio
Our original studio, tucked away just off the seafront in Brighton.
