High Commissioner Whisky
Gusto Film
Tom Staniford
Socials
International Press
45s Hero Film
90s "Behind The Serve"
BTS Stills for socials
3 weeks
Subtitle
The Brief
Scottish Whisky brand needs a film shot in London to be used for an event in China.
World famous mixologist Erik Lorincz was tasked to create a signature cocktail using High Commissioner whisky to inspire bartenders in China to reach for the brand in their creations. We were tasked with creating the recipe video that launched it, and a "meet the mixologist" film to unveil Eric's thought process behind his cocktail 'The Diplomat'.
The Approach
With a tight shoot schedule and a client look and feel that referenced Youtuber Daniel Schiffer, we needed to tightly storyboard each shot and camera move to each cocktail ingredient and action. Yes, Eric may have changed half the ingredients on the day, but we don't speak about that.
Film day sees us in ninja mode using the Easyrig to keep the camera as agile as possible, with a combination of soft and hard lighting that heroes the serve, it's fine ingredients and its distinguished maker. Slow motion and surreal macro shots break up the flow and give a bit of respite to an otherwise very physical rapid process. He's bloody quick.
The Result
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Tom Staniford
45s Hero Film
90s "Behind The Serve"
BTS Stills for socials
Subtitle
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