A large-scale course campaign for Coventry University, built around a repeatable creative framework that could flex across 29 subject areas. Combining a 7 day shoot, UGC and interview-led storytelling, the system delivers consistency at scale while keeping each film unique to it's course content.
Creative
Format Development
Script
Direction
Production
Post
Social content
Brand
Coventry University
Agency
Gusto Film
Director
Tom Staniford
Channels
Socials
Website
Deliverables
29 x 60s Course Films
18 x 15s Socials
Turn-around
4 Months
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Subtitle
Process
The Brief
The Approach
The Impact
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Subtitle
Result
Architecture & Interior Design - 15s Social
Gaming - 15s Social
Art & Design - 15s Social
Ready to work?
If your campaign, launch or big idea needs moving image that actually moves people, let’s talk.
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Subtitle
Behind the Scenes
Producer
DOP
Director
Tom Staniford
Exec Producer
Deliverables:
29 x 60s Course Films
18 x 15s Socials
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Subtitle
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