A large-scale course campaign for Coventry University, built around a repeatable creative framework that could flex across 29 subject areas. Combining a 7 day shoot, UGC and interview-led storytelling, the system delivers consistency at scale while keeping each film unique to it's course content.

Creative

Format Development

Script

Direction

Production

Post

Social content

Brand

Coventry University

Agency

Gusto Film

Director

Tom Staniford

Channels

Socials

Website

Deliverables

29 x 60s Course Films

18 x 15s Socials

Turn-around

4 Months

001

Process

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The Brief

Coventry University wanted to showcase 29 different course areas to prospective students, from Nursing and Midwifery to Music and Performance, while giving each one its own personality. The challenge was to create a large volume of content that felt consistent without becoming formulaic, giving students an authentic picture of the courses, opportunities and support available through the voices of those experiencing them first-hand.

The Approach

We created a distinctive format combining professionally filmed content with student-generated footage, video calls and interviews. Real students became the storytellers, sharing what they study, what university life is actually like and where their course could take them next. Across seven production days, our agile crew captured all subject areas, with every film bringing together different students, stories and UGC while sharing one recognisable visual identity shaped around Coventry's brand.

The Impact

The result was 29 individual 60-second Cluster Films plus social cutdowns, creating a substantial library of student-led recruitment content covering the breadth of Coventry's course offering. Each film gives prospective students an accessible and engaging way to explore the subjects they're interested in, while the shared creative approach means the campaign feels cohesive without every course feeling the same.

Gusto Work/ Process Tabs Script