Music Brand Video Production
Music’s an enigma. Why can one brand triumph where another gets lost in the wilderness? What makes one resonate with audiences while their competition falls flat? The reason isn’t always obvious, but it’s there.
Working from our London studio, with a music-savvy director leading every project, we make launch films, brand videos and social campaigns for brands like Fender, Behringer, Korg and more. Films that punch through the noise and rise above the crowd to put you centre stage in the audience’s mind. And keep you there.
The brands and products we cover
We produce brand and product videos for companies that make instruments, amplifiers, audio hardware and music software. If you market a guitar, keyboard, audio interface or music platform, we want to help you do it better.
Selected music brand work
For over a decade, we’ve been the go-to for brands and agencies around the globe. Producing films that make people believe there's something in the world to get excited about.
Start a conversation
Tell us about the music product and the launch you are planning, and we will match it with the right director and format. Start with our contact page.
Clients
What we produce for music brands
Most music brand projects fall into a few formats, and we often deliver several from a single shoot:
Product launch films
Hero films built around a new instrument or device, timed to the launch window and cut for the brand channel, retail screens and PR.
Brand Films
Longer-form work that sets out what the music brand stands for, used for repositioning, anniversaries and category moments.
Artist collaboration content
Films built around an artist's relationship with a product, where the player and the gear share the story.
Social campaigns
Platform-native cutdowns, vertical edits and demo content that keep a product visible between launches. All fully optimised for YouTube, Meta or TikTok.
Product Demo
Walk-throughs that let buyers see and hear the product in use, exploring features and use cases, presented by professionals.
Live performance
Brand-sponsored artist performances from intimate spaces to large venues, streamed live or cafefully edited for your website and social channels.
Case Studies
For over a decade, we’ve been the go-to for brands and agencies around the globe. Producing films that make people believe there's something in the world to get excited about.
Gretsch
Gretsch x Abbey Road | RS201 Studiomatic
3min Hero Film
17min Mini-Doc
3 x Social Reels
6 x Social Teasers
Korg
Korg | MicroKorg 2
Hero Film 16:9 / 9:16
Orange Amps
Orange Amplification | O-Turntable
60s Hero Film
9:16, 1:1 Social cuts
"You have crafted work that is not only visually stunning, but perfectly encapsulates the story behind the guitar and the journey of its evolution. We have had amazing feedback about the guitar over the last 24 hours, but also about the quality of the content, which is rare."
Jeremy Huffelmann, General Manager
"We’ve been working with gusto for over two years now and it’s been a really good and creative collaboration. We’ve developed, written, and produced close to 50 videos together, all with a focus on honest, down-to-earth storytelling."
Garry Sonneborn, Content Creation Leader
"My go to team for pretty much all our filming needs - always a pleasure to work with, very creative and most importantly - very reliable"
Helen Phillips, Director Sales & Marketing
How a music brand project runs
Full signal chain
Most music brand projects follow a proven path.
1
We start with the product and launch plan before a director develops a treatment to fit the brief and budget.
2
Pre-production covers casting, locations, any artist liaison and the shoot schedule, all built around your launch window.
3
The shoot is planned to capture the hero film and the social and demo content across the same days.
4
Post runs in-house. We edit, grade, mix sound and add motion or VFX with the director across the cut from first assembly to final master.
5
The hero film and the full set of social cutdowns are ready for the brand channel, paid, retail and PR.
Throughout the whole process you'll be working directly with our team of MI experts, with a dedicated producer being your main point of contact throughout.
Best production company, but...
We Know the Gear
We understand the products and the people who play them, from how to shoot an amp so it reads on camera to the way musicians actually talk about the gear they love.
That fluency means every frame is built by people who get the difference between a spec sheet and a sound, so the work lands with players, not just marketers.
Talent Access
Every project has a named director from treatment to final cut, matched to the work rather than slotted in.
We also bring a roster of artists who can put your products in real hands, showcasing them the way the people you're selling to want to see them.
One Studio, Every Format
Concept, shoot and post all run from one London studio, so a launch film and its social cutdowns come from the same edit room and hold a consistent look.
We plan for format from the start. A single shoot yields the hero film, the vertical social cuts and the demo content a launch needs, with no compromise across any of them.
Send us a message
FAQs
How long does a music product launch film take?
Who directs music brand work at Gusto?
Can you deliver social cutdowns from the same shoot?
Do you work with music technology and software brands?
Do you handle artist collaborations and talent?
What does a music brand film cost?
Are you based in London?
Can you film at our factory, showroom or workshop?
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Our Locations
London Studio
Gusto Film London is based in Soho, at the heart of the city’s creative scene.
Brighton Studio
Our original studio, tucked away just off the seafront in Brighton.