The why.
Every brand is unique, facing a range of challenges to set out its stall in a competitive world. But what’s the glue that makes a brand stick in the memory? Waiting there to re-announce itself when the audience is ready?
It’s probably not the product shot, but the brand film that throws custom and convention over the fence. That resonates with the individual, grabs attention, and keeps it.
Taking brands to new places is a craft, not a formula, and it’s our forte. We work with marketing teams and creative agencies, making brand films for the likes of Studio Underd0g and the Whizz Kidz charity, from our studio in Brighton. When the brief demands it, our London studio is just up the line.
The work.
Brand film production led from our Brighton studio.
We’re opponents of creative lethargy, making things happen for lifestyle brands, charities and businesses at a turning point. “Proven” and “reliable” might be ideal if you’re looking for a good accountant, but not when you want your brand to leave a mark.
A mark like the one we left on modern musicians with our brand film launching Behringer’s P24 personal monitoring system. Or the impactful projects we’ve worked on below.
Ready to work?
If your campaign, launch or big idea needs moving image that actually moves people, let’s talk.
The how.
A brand film lives or dies on the concept and the idea, with a production team ready to deliver. Our roster of directors and crew spans performance, documentary, product and visual-led work, so we match the production team to your brand rather than to the schedule. Our in-house team holds the project together from first cut to final grade, with trusted specialists brought in when needed.
Three shapes of brand film cover most briefs.
Brand Refresh Films
When a brand changes what it stands for, the film has to reset the perception in a single watch. A refresh film carries the new position across everything that follows it, from the website to the sales deck.
We did exactly this for Scope, resetting how the charity is understood. The same approach works for a rebrand, a repositioning or a merger, and is common across our charity brand films.
Founder Story Films
Some brands are inseparable from the person who built them. A founder story film puts that individual on screen and turns an origin into a reason to buy, without tipping into a corporate talking head.
It suits challenger brands, family businesses and any company whose story is its edge. The Studio Underd0g watch brand film sits close to this, a Brighton-shot brand piece for an independent watchmaker.
Brand-Build Hero Films
The hero film that leads your brand: a single, ambitious piece that says who you are and gets seen, shared and remembered.
All roads lead to the brand film. It anchors a campaign and gives everything else a reference point. Pair it with our Brighton commercial production services for the paid cutdowns, or involve our Brighton animation studio if the idea is better drawn than shot.
Case Studies
A selection of brand film work, led from Brighton and London.
Studio Underd0g
90s Hero
Scope
60s Hero Film
3 x 10s OOH assets
Whizz Kidz
60s Hero
30s TVC
6 x Social assets
2 x Audio creatives
"The campaign the team produced is better than we could have imagined and that is in large part due to the dedication and attention to detail from the Gusto team. They brought it to life in a way which feels so appropriate to our charity brand."
Tamsin Haines, Senior Brand Marketing Manager
Lots of wonderful feedback on the film - our head of EDI loves it. The film really embodies the spirit of Scope!
Dimitri Mastro, Senior Film Producer
"Thank you so much for all your kindness, challenge, thought, hard work and dedication to the cause. It’s been like working with one familial team throughout and immensely creatively rewarding."
Amanda Shipp
Clients
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Best production company, but...
Built for Brands
We’re a creative production agency designed to work directly within brand teams.
We take topline business objectives and translate them into clear, confident creative - shaping the work collaboratively and delivering films that are both strategically sound and creatively ambitious.
Talent Access
We curate the right talent for every brief, drawing from a trusted network of directors, creatives and production specialists.
That means sharper ideas, stronger craft and teams built around the work — not a fixed roster or one-size-fits-all approach.
Next Gen
We actively invest in the next generation of filmmakers through initiatives like the Matchbox Film Awards.
By supporting emerging voices, we bring fresh perspectives, cultural relevance and new energy into the work, benefiting our partners as much as the industry.
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Our Locations
London Studio
Gusto Film London is based in Soho, at the heart of the city’s creative scene.
Brighton Studio
Our original studio, tucked away just off the seafront in Brighton.
