Commercial Production Brighton
Why do some commercials pay for themselves and others just fill the break? It comes down to two things: a strong idea, and a director who can pull it off on the day. Everything else is logistics.
We make 30 and 60 second commercials end-to-end from our Brighton studio, working with brands and agencies across the UK. Treatment, casting, shoot, edit, grade and Clearcast delivery run from one base, with trusted specialists brought in for VFX or sound where a job needs them. London is a short train ride up the line when a brief calls for it.
The work.
Commercial work led from our Brighton studio, for brands with national campaigns and coastal postcodes alike. More work from the coast, including Behringer and Studio Underd0g, sits on our Brighton studio page.
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Ready to work?
If your campaign, launch or big idea needs moving image that actually moves people, let’s talk.
The how.
Good commercials are shaped by a director, not assembled by committee. We bring a director onto the script early, build the shoot around their vision and keep the team close, so creative and production decisions happen together. What reaches the screen carries real craft and arrives ready to air.
Director-Led Craft
Our director roster spans performance, comedy, documentary, product and visual-led work, so we can match the director to the script rather than to the schedule.
You meet them at the briefing and work with them through the shoot. The roster and their reels sit on our directors page.
One Team, End to End
Concept, pre-production, shoot, edit and grade run through one team, with trusted specialists brought in for VFX or sound design when a job calls for it.
That team works alongside the director from the cutting room to the mastered file, which keeps the creative intact and the schedule tight. Fewer hand-offs, a quicker route from rushes to finished commercial.
Broadcast-Ready Delivery
We work to Clearcast standards and deliver mastered files in whatever format the broadcaster or platform needs, from ITV and Channel 4 to VOD and paid social.
Cutdowns, vertical versions and platform edits come from the same shoot and the same edit, so the look stays consistent and the budget stays in check. Our Brighton base keeps us close to the south coast and within easy reach of London for one-day shoots.
Case Studies
A selection of commercial work led from Brighton. Each one briefed, shot and delivered from the coast.
Heinz
Heinz | It's a Sin
30s Hero 16:9, 1:1, 9:16
Samaritans
Samaritans | 24/7
90s Hero
30s Cutdown 1:1, 9:16
15s Cutdown 1:1, 9:16
"We’ve been working with gusto for over two years now and it’s been a really good and creative collaboration. We’ve developed, written, and produced close to 50 videos together, all with a focus on honest, down-to-earth storytelling."
Garry Sonneborn, Content Creation Leader
"The campaign the team produced is better than we could have imagined and that is in large part due to the dedication and attention to detail from the Gusto team. They brought it to life in a way which feels so appropriate to our charity brand."
Tamsin Haines, Senior Brand Marketing Manager
"You have crafted work that is not only visually stunning, but perfectly encapsulates the story behind the guitar and the journey of its evolution. We have had amazing feedback about the guitar over the last 24 hours, but also about the quality of the content, which is rare."
Jeremy Huffelmann, General Manager
Clients
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Best production company, but...
Built for Brands
We’re a creative production agency designed to work directly within brand teams.
We take topline business objectives and translate them into clear, confident creative - shaping the work collaboratively and delivering films that are both strategically sound and creatively ambitious.
Talent Access
We curate the right talent for every brief, drawing from a trusted network of directors, creatives and production specialists.
That means sharper ideas, stronger craft and teams built around the work — not a fixed roster or one-size-fits-all approach.
Next Gen
We actively invest in the next generation of filmmakers through initiatives like the Matchbox Film Awards.
By supporting emerging voices, we bring fresh perspectives, cultural relevance and new energy into the work, benefiting our partners as much as the industry.
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Our Locations
London Studio
Gusto Film London is based in Soho, at the heart of the city’s creative scene.
Brighton Studio
Our original studio, tucked away just off the seafront in Brighton.
