Caroline Hajny
Works:
My journey into commercials and narrative has taken many detours, including fashion photography, documentary filmmaking, a stint in the music world touring with artists and shooting shows and working as a camera assistant. Many low budget music videos and passion projects later, I’ve developed a distinct style that’s led to collaborations with brands and artists such as Puma, Vinted, Dua Lipa, Doritos, Barbour, Red Bull Racing and Garnier.
As a narrative director I’m passionate about working with talent, exploring script and story and workshopping memorable performances. I curate film screenings, have served as a judge at several film festivals and am the founder of CHERRYPICK, a platform highlighting the work of the creatives working behind the scenes in film, TV, music, fashion and literature who shape our culture.
Raise Your Expectations
Taste The Thrill
Arthur Tuts
Modern Country
Forever Palermo
I’m a writer-director working across commercials, fashion, music and narrative projects, with a keen eye for performance. I love everything playful, quirky and colourful and enjoy telling stories that don’t take themselves too seriously. My narrative films have played and been nominated for awards at several BAFTA and BIFA qualifying festivals, including the prestigious IRIS Prize.

Background
My journey into commercials and narrative has taken many detours, including fashion photography, documentary filmmaking, a stint in the music world touring with artists and shooting shows and working as a camera assistant. Many low budget music videos and passion projects later, I’ve developed a distinct style that’s led to collaborations with brands and artists such as Puma, Vinted, Dua Lipa, Doritos, Barbour, Red Bull Racing and Garnier.
As a narrative director I’m passionate about working with talent, exploring script and story and workshopping memorable performances. I curate film screenings, have served as a judge at several film festivals and am the founder of CHERRYPICK, a platform highlighting the work of the creatives working behind the scenes in film, TV, music, fashion and literature who shape our culture.
Vinted
Raise Your Expectations
Doritos x Mercedes F1
Taste The Thrill
Arthritis UK
Arthur Tuts
Barbour
Modern Country
Puma x Jack Grealish
Forever Palermo

For me, story and emotion always comes first - whether that’s a narrative short film, a fast paced commercial or a heartfelt charity project.
I’m a strong collaborator and enjoy both developing projects in the early stages and making the most out of a finished script.

Have a project in mind?
If your campaign, launch or big idea needs moving image that actually moves people, let’s talk.





