Simon Lane
Works:
I started my career directing music videos, where I learned to tell emotional stories with whatever resources were available. That instinct for finding honest moments still shapes everything I make today, whether I’m filming an elite athlete, a musician in the studio or a global commercial campaign.
Over the past decade I’ve directed work for brands including Nike, Adidas, FedEx, Samsung, Guinness, Visa, Under Armour, Ninja and Callaway, alongside films for artists including Gorillaz, Blur, Sam Fender, Tom Odell, Daughter and English Teacher.
I’m particularly drawn to people who have dedicated themselves to their craft. That has taken me from filming world-class athletes including David Beckham, Andy Murray, Mikel Arteta, Marcus Rashford, Andrés Iniesta, Achraf Hakimi and Mathys Tel, to documenting Paralympians, musicians and performers whose stories are driven by obsession, resilience and ambition.
Pinterest Predicts
Callaway
Worried About Henry
A Classical Epic
I’m a London-born director creating cinematic commercials, documentaries and music films. My work has won a Webby Award, received multiple UK Music Video Award nominations, and screened at film festivals internationally. I direct stories that sit at the intersection of sport, music and documentary, combining authentic human storytelling with cinematic craft.
Background
I started my career directing music videos, where I learned to tell emotional stories with whatever resources were available. That instinct for finding honest moments still shapes everything I make today, whether I’m filming an elite athlete, a musician in the studio or a global commercial campaign.
Over the past decade I’ve directed work for brands including Nike, Adidas, FedEx, Samsung, Guinness, Visa, Under Armour, Ninja and Callaway, alongside films for artists including Gorillaz, Blur, Sam Fender, Tom Odell, Daughter and English Teacher.
I’m particularly drawn to people who have dedicated themselves to their craft. That has taken me from filming world-class athletes including David Beckham, Andy Murray, Mikel Arteta, Marcus Rashford, Andrés Iniesta, Achraf Hakimi and Mathys Tel, to documenting Paralympians, musicians and performers whose stories are driven by obsession, resilience and ambition.
Pinterest X English Teacher
Pinterest Predicts
Nothing Beats This
Callaway
Drumsheds x Wilkinson
Worried About Henry
Samsung X Three
A Classical Epic
I’m always looking for ways to build atmosphere around a story. I believe the moments between the action are often the most revealing, so I like to give weight to texture, silence and observation, creating films that audiences can feel as much as watch.
Whether it’s the quiet anticipation before a live performance, the ritual of an athlete preparing to compete, or the small interactions that reveal character, I use atmosphere to support the story rather than distract from it.
Every visual choice, from camera movement to light and sound, is there to deepen the emotional experience.
My aim is to create films that are cinematic without feeling over-styled, balancing crafted imagery with genuine human moments that leave a lasting impression.
Have a project in mind?
If your campaign, launch or big idea needs moving image that actually moves people, let’s talk.